On June 5, 2024, My Daily Choice, Inc. (‘MDC”) filed a notice of data breach with the Attorney General of Maine after discovering that an unauthorized party was able to access information in the company’s possession. In this notice, MDC explains that the incident resulted in an unauthorized party being able to access consumers’ sensitive information, which includes their names, Social Security numbers, and payment card information. Upon completing its investigation, MDC began sending out data breach notification letters to all individuals whose information was affected by the recent data security incident.
If you received a data breach notification from My Daily Choice, Inc., it is essential you understand what is at risk and what you can do about it. A data breach lawyer can help you learn more about how to protect yourself from becoming a victim of fraud or identity theft, as well as discuss your legal options following the My Daily Choice data breach. For more information, please see our recent piece on the topic here.
What Caused the My Daily Choice Data Breach?
The My Daily Choice data breach was only recently announced, and more information is expected in the near future. However, MDC’s filing with the Attorney General of Maine provides some important information on what led up to the breach. According to this source, on February 15, 2024, MDC detected suspicious activity within a third-party storage platform where MDC stores certain data.
In response, MDC launched an investigation with the help of the vendor as well as third-party cybersecurity experts. Ultimately, this investigation confirmed that, on February 15, 2024, an unauthorized party was able to access and obtain certain files stored on the third-party storage platform, including files containing confidential consumer information.
After learning that sensitive consumer data was accessible to an unauthorized party, My Daily Choice reviewed the compromised files to determine what information was leaked and which consumers were impacted. While the breached information varies depending on the individual, it may include your name, Social Security number, and payment card information.
On June 5, 2024, My Daily Choice sent out data breach letters to anyone who was affected by the recent data security incident. These letters should provide victims with a list of what information belonging to them was compromised.
More Information About My Daily Choice, Inc.
My Daily Choice, Inc. is a media, advertising and retail company based out of Las Vegas, Nevada. MDC is a marketplace that sells products from selected brands in a variety of categories, including financial, travel, wellness, hemp, personal care, and beauty. MDC also has a newsletter that provides updates, recipes, and daily deals. My Daily Choice employs more than 92 people and generates approximately $5 million in annual revenue.
